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Module 1: Introduction
- Benefits of SEO
- Short Term Tactics: Spam & Deception
- Short Term Strategies: Low-Value Sites
- The Stomper Way: Aggressive White Hat
Module 2: How Search Engines Work
- Meet the Players
- Understanding the SERPs
- Search Engine Tech - Crawling
- Search Engine Tech - SERPS
- Search Engine Ranking Recipes
Module 3: Keyword & Content Strategy
- Keyword Strategy Concepts
- Keyword Research & Discovery
- Mapping Keywords to Content
- Competitive Research
- Tools
Module 4: Site Structure
- Site Structure Concepts
- Designing for Crawlability
- Anchor Text & Link Reputation
- Canonicalization & Duplicate Content
- Using Redirects
- Improving Your Indexing
- Review & Takeaways
Module 5: Optimizing Content
- On Page SEO Introduction
- Getting Your HEAD Together
- Optimizing Page Structure
- Get Your BODY In Shape
- Creating Unique Content
- Robots.txt Tutorial
Module 6: Link Building & Promotion
- Link Building Concepts
- Assessing Your Position
- Vertical & General Directories
- Link Targets & Link Bait
- Marketing & Promotion
Module 7: Improving Results
- What To Measure
- How To Measure
- Planning & Processes
- Review & Resources
